February 11, 2008
Welcome to the bcc: blog
As part of our new website, bcc: has joined the ranks of countless others who feel the need to express their views through an ongoing, web-based dialogue.

Our overriding goal is to make healthcare better and more affordable by challenging healthcare participants - providers, patients, payers, vendors, the government, and anyone else - to do things smarter through better policies, practices, technology, or whatever the case may be.

The one thing that everyone can agree upon is that the current system is unsustainable. Change is necessary. Change is also uncomfortable. If our off-the-cuff discussions do not generate some discomfort, then we will have failed. By the same token, if we cannot espouse new ideas without thoughtfully considering the full ramifications of those ideas, we will have failed reason.

The bcc: blog is intended as a forum for generating friction- through the process of thesis, antithesis, and culminating in synthesis. As such, we ask that readers and participants not attribute views expressed herein literally, without first considering the full context in which they are expressed.

Let's figure this thing out together!
Meet bcc: at HIMSS08!
Now scheduling meetings from Monday, February 25th -Wednesday, February 27th. Contact us today to schedule an appointment.
Latest Research
Practicing to Win
bcc: founder, David Brooks, shares his experiences starting and running his wife's Family Medicine practice in Durham, NC. David explains how medical practices can employ a few well-proven economic and financial theories to run more successfully, even in today's managed care environment.